國際訊息/International News

IFPI發表2019年音樂聆聽調查報告 (IFPI RELEASES MUSIC LISTENING 2019)

IFPI新聞稿

2019年IFPI音樂聆聽調查報告

全球音樂參與的簡介

報告全文請看這裡

 

2019年9月24日–代表全球唱片音樂產業的組織IFPI今天發布了2019年音樂聆聽報告,該報告檢視了16-64歲的音樂消費者在21個國家/地區與唱片音樂互動的方式。

報告重點:

聽音樂的時間上升了。受訪者通常每週聆聽音樂的時間從2018年的17.8個小時提高到18個小時。相當於每天花2.6個小時,或等同於每天聽52首三分鐘的歌曲。

大多數人(54%)對於音樂是「熱愛」或「狂熱」。在16-24歲的族群中,此一比例上升至63%。

越來越多的年長族群接受串流音樂服務。全球對串流音樂的參與度很高,64%的受訪者在過去一個月有接觸串流音樂服務- 比2018年增加了約7%。參與度增長率最高的是35-64歲的年齡層,有54%的受訪者在過去一個月中接觸了串流音樂服務(較2018年增加了8%)。

著作權侵權依然是音樂生態系統的挑戰。有27%的受訪者在過去的一個月中使用了未經授權的方式來聆聽或取得音樂,其中有23%的人使用非法的串流盜版服務-最主要的音樂盜版模式。

IFPI總會總裁Frances Moore表示:「今年的報告告訴我們一個令人振奮的事情,就是越來越多歌迷接觸音樂。在多種形式的媒體吸引粉絲注意的時候,他們不僅選擇花更多的時間聆聽音樂並與之互動,而且他們以越來越多樣化的方式來做。

唱片公司與藝人之間持久的合作關係是建立這個全球不斷成長、激情的熱情音樂聽眾世界的基礎。唱片公司與他們的藝人合作,促進他們與世界各地的歌迷聯繫。

 報告還強調,以未經授權或侵權方式提供音樂依然是對音樂生態系統的真正威脅。例如串流盜錄之類的行為仍然很普遍,卻無法回饋給音樂創作者和投資者。我們將繼續展開全球行動解決這個問題。」

 


PRESS RELEASE

IFPI RELEASES MUSIC LISTENING 2019

A global snapshot of music engagement

Read the full report here

 24 September 2019Music Listening 2019

Report highlights:

  • Music listening is up. Respondents typically spend 18 hours per week listening to music – up from 17.8 hours in 2018. This equates to about 2.6 hours – or the equivalent of listening to 52 three-minute songs – daily.
  • Most people (54%) identify as ‘loving’ or being ‘fanatical’ about music. Among 16 – 24-year-olds, this rises to 63%.
  • Older age groups increasingly embrace audio streaming services. Engagement with audio streaming globally is strong, with 64% of all respondents accessing a music streaming service in the past month – up by about 7% over 2018. The highest rate of growth for engagement is in the 35 – 64-year-old age group, with 54% of that group accessing a music streaming service in the past month (+8% on 2018).
  • Copyright infringement remains a challenge for the music ecosystem. 27% of all surveyed used unlicensed methods to listen to or obtain music in the past month, while 23% used illegal stream ripping services – the leading form of music piracy.

Frances Moore, chief executive of IFPI, said: “This year’s report tells an exciting story of how fans are increasingly engaging with music. At a time when multiple forms of media vie for fans’ attention, they are not only choosing to spend more of their time listening to – and engaging with – music but they are doing so in increasingly diverse ways.

“The enduring partnership between record companies and artists is the bedrock on which this growing, exciting global world of passionate music listeners is built. Record companies work with their artists to help connect them with fans around the world.      

“The report also highlights that the availability of music through unlicensed methods, or copyright infringement, remains a real threat to the music ecosystem. Practices such as stream ripping are still prevalent and return nothing to those who create and invest in music. We continue to coordinate world-wide action to address this.”

The full report is available at https://www.ifpi.org/downloads/Music-Listening-2019.pdf

ENDS

Notes to editors:

 IFPI Music Listening IFPI Music Consumer Insight Report.

 For further information please contact:

Email住址會使用灌水程式保護機制。你需要啟動Javascript才能觀看它 +44 (0)20 7878 7979

About IFPI

IFPI is the organisation that promotes the interests of the international recording industry worldwide. Its membership comprises some 1,300 major and independent companies in almost 60 countries. It also has affiliated industry groups in 56 countries. IFPI’s mission is to promote the value of recorded music, campaign for the rights of record producers and expand the commercial uses of recorded music in all markets where its members operate.

Methodology

IFPI conducted global research in April-May 2019 which explored the way consumers engage with and access music across licensed and unlicensed services.

Fieldwork questioned a demographically representative sample of the online population aged 16-64 in the following territories: Argentina, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States. The study was also conducted in China and India but results from these two countries are not included in “global” figures. These twenty-one territories accounted for 92.6% of global recorded music market revenues in 2018, according to IFPI’s Global Music Report 2019.

In total, 34,000 internet users were surveyed with higher numbers of respondents in larger markets. Nationally representative quota samples of between 1,000-3,000 respondents were set in accordance with online population size and demographic structure, as determined by the latest respective census data in each territory. This ensured that a standard error of +/- 3% was achieved throughout the data, at a 95% confidence level. Study design, construction, and analysis was conducted by IFPI with fieldwork organised by AudienceNet.  

© 2018 社團法人台灣錄音著作權人協會.

Association of Recording Copyright Owners of Taiwan

ARCO

社團法人台灣錄音著作權人協會

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