2020年5月4日,代表全球唱片產業的組織IFPI今天公布了全球音樂年度報告。
IFPI國際總會總裁Frances Moore表示: 「我們今天發布的《全球音樂報告》中有2019年的成績,並呈現了從唱片公司到藝人與所有工作團隊等音樂創作者成功的投資和工作成果,重要的是,我們過去幾年建立的堅實基礎帶來了2019年的成長。我們在報告可以呈現去年業務縮影的數據同時,就在數月前全球大流行的新型冠狀病毒肺炎卻帶來了無法想像的挑戰。面對這場全球悲劇,音樂界已團結一致,提供受影響者奧援。我們所屬的唱片公司將持續支持全球藝人、音樂作家和員工的職業生涯,這是至關重要且持續的工作重點。」
2019年全球成績:
2019年全年,全球唱片音樂市場的總收入成長8.2%,達到202億美元。
串流音樂收入增加22.9%,達到114億美元,是首次達到全球唱片收入的一半以上占比(56.1%)。實體收入負成長5.3%抵銷了串流音樂的增長,較2018年的增長率稍低。
付費訂閱串流收入增加24.1%,這個部份幾乎在全球市場都是增長的,造就了串流收入的成長。截至2019年底,付費串流音樂服務用戶為3.41億 (+ 33.5%),付費串流音樂佔唱片總收入的42%。
唱片公司的投資和努力在2019年繼續推動著多元化音樂市場的蓬勃發展; 他們的全球網絡為藝人及其音樂社群提供支持,使他們能夠以激動人心的方式與世界各地的人互動並影響他人。
2019年全球各區域重點:
拉丁美洲連續第五年成為增長最快的地區(+ 18.9%),其中三個最大的市場增長強勁,分別是巴西(+ 13.1%)、墨西哥(+ 17.1%)和阿根廷(+ 40.9%)。
世界第二大唱片市場的歐洲2018年幾乎持平,2019年增長了7.2%,其中英國(+ 7.2%)、德國(+ 5.1%)、義大利(+ 8.2%)和西班牙(+ 16.3%)強勁增長。
亞洲整體的增長為3.4%,比2018年的成長稍低,主要原因是日本市場,其占比最大的實體銷售下降4.8%而導致0.9%的負成長。亞洲區的韓國、中國和印度都有強勁的增長,分別為8.2%、16.0%以及18.7%。
大洋洲增長7.1%,數位收入增長11.6%,實體收入減少20.4%。全球前十大市場的澳洲增長了6.0%,其相鄰的紐西蘭則增長了13.7%。
美國和加拿大增加了10.4%,仍然是唱片音樂收入最多的區域,佔全球市場的39.1%。美國成長了10.5%,這是連續第五年成長。加拿大2018年基本持平,2019年成長了8.1%。
全球音樂報告: 2019年行業狀況 行業報告可在此處免費獲得(英文版本)
全球音樂報告: 載有相關數據和分析的完整報告可在此處購買
IFPI issues annual Global Music Report
4th May 2020
IFPI, the organisation that represents the recorded music industry worldwide, today issued its annual Global Music Report.
Frances Moore, chief executive of IFPI, said: “The Global Music Report we issued today covers results for 2019 and reflects the successful work and investment of music creators – from record companies to artists and beyond. Importantly, the strong foundation we built over the past several years helped deliver growth in 2019.
“While the numbers we are reporting are a snapshot of the business last year, the COVID-19 pandemic presents challenges unimaginable just months ago. In the face of a global tragedy, the music community has united behind efforts to support those affected. This is a critical and ongoing priority as our member record companies work to continue to support the careers of artists, musicians and employees around the world.”
2019 Global Results:
For the full year 2019, total revenues for the global recorded music market grew by 8.2% to US$20.2 billion.
Streaming revenue grew by 22.9% to US$11.4 billion and for the first time accounted for more than half (56.1%) of global recorded music revenue. Growth in streaming more than offset a -5.3% decline in physical revenue, a slower rate than 2018.
This growth was driven by a 24.1% increase in paid subscription streaming with nearly all markets reporting growth in this area. There were 341 million users of paid streaming services at the end of 2019 (+33.5%), with paid streaming accounting for 42% of total recorded music revenue.
The work and investment from record companies continued to drive dynamic growth in diverse music markets in 2019; their global networks supporting artists and their music communities, enabling them to engage with and influence others in exciting ways around the world.
2019 Regional Highlights:
For the fifth consecutive year, Latin America was the fastest-growing region (+18.9%) with its three largest markets growing strongly: Brazil (+13.1%); Mexico (+17.1%); and Argentina (+40.9%).
Europe, the world’s second-largest region, grew 7.2% – after being almost flat in 2018 – with UK (+7.2%), Germany (+5.1%), Italy (+8.2%) and Spain (+16.3%) reporting strong growth.
Asia saw overall growth of 3.4%, a slower rate of growth than 2018, but this was largely due to Japan (-0.9%), which saw a decline in physical sales (-4.8%), its dominant format. Elsewhere in the region, South Korea, China and India all experienced strong growth, (8.2% 16.0% and 18.7% respectively).
Australasia grew by 7.1% with overall digital revenues rising 11.6% and physical format revenues falling 20.4%. Australia, a top 10 market, recorded growth of 6.0% with neighbouring New Zealand posting an increase of 13.7%.
US & Canada grew by 10.4%, remaining the largest region for recorded music revenues, accounting for 39.1% of the global market. The US grew by 10.5%, its fifth consecutive year of growth. Canada, which was largely flat the prior year, increased by 8.1%.
Global Music Report: The Industry in 2019 The state of the industry report is available for free here (English language)
Global Music Report: Full Report – with Data and Analysis Purchase the full data and analysis report here.