IFPI發佈2021年音樂參與報告

 全世界的歌迷聽更多的音樂——每週小時（首三分鐘的曲）

歌迷享受音樂的方式更多元，因為唱片公司的創新激發了音樂的刺激和多樣性

使用未經許可的音樂依舊是傷害創作者的問題並且持續惡化

 2021 年 10 月 21 日 – 代表全球唱片業的 IFPI 今天發布了《2021年音樂參與報告》，調查了 21 個國家/地區的 43,000 人如何接觸音樂，這是同類研究中規模最大的一次。

 報告重點包括：

• 樂迷們透過串流媒體做出自己的聆聽選擇：樂迷使用串流媒體的主要原因是能夠選擇自己喜歡的歌曲、藝人和建立自己的歌單。 68% 的人搜尋特定歌曲，62% 的人每週聽他們自建的歌單超過一次。
• 在世界各地，樂迷們正在享受豐富多樣的樂風組合：除了眾所周知的流行曲風，在43,000人的研究中，有人將300多種不同的曲風命名為他們通常聽的音樂，包括電子舞曲gqom、南美電子音樂axé和閩南語歌曲。這反映了樂迷們正享受世界各地豐富、多樣和高度競爭的音樂。
• 樂迷們日益豐富的體驗激發了音樂參與度，促進包括短視頻、直播和遊戲體驗等音樂性創新：68% 的時間花在短視頻程式上的時間都與音樂相關的視頻有關，例如口型同步和舞蹈挑戰。此外，三分之一（29%）的受訪者表示，在過去12個月中，他們看過音樂直播，例如音樂會。
• 全球聽音樂的時間都在增加：歌迷們如今享受的音樂比以往任何時候都多，平均每週花 18.4 小時聽音樂（高於2019年的18小時）——相當於聽368首三分鐘的歌曲。
• 一方面受到唱片公司投資音樂串流媒體（尤其是訂閱式）持續增長之驅動，向歌迷展示了音樂的更多價值：透過訂閱串流聽音樂的時間增加了51%，樂迷們繼續接受串流音樂，因為它提供了他們選擇喜歡藝人和音樂的自主權。
• 音樂在充滿挑戰的時期為幸福、舒適和療癒做出了有力的貢獻，尤其是對於年輕人：87%的人說音樂在疫情期間提供了享受和快樂。68%的16-19歲的人說，他們所喜歡的藝人新歌幫助他們渡過疫情期間。
• 音樂對享受聽廣播的人是很重要的：74% 的人收聽廣播主要是為了音樂， 73% 的人收聽他們喜歡的廣播電台是因為它播放的音樂。
• 未經授權的音樂仍然是音樂生態系統的一個問題，而這個威脅尚在持續中：近三分之一（29%）的人曾使用非法或未經授權的方式收聽或下載音樂，14.4%的人未經授權在社交媒體平台使用音樂。

IFPI國際總會總裁Francess Moore表示：「2021年《音樂參與報告》講述了隨著短視頻、直播和遊戲體驗的迅速出現，全球樂迷如何以前所未有的方式與他們喜愛的藝人和音樂建立聯繫，都因人們對音樂的熱愛而得到提升。

唱片公司讓藝人發展他們的願景、將豐富的音樂曲目授權給眾多平臺，並利用增長的新技術為世界各地的樂迷以令人振奮的方式與藝人建立聯繫的康莊大道。

唱片公司能夠自由地授權音樂提供全新的沉浸式體驗，對於整個音樂生態系統的未來發展至關重要。 我們正在全世界開展一場運動，確保政府維持或打造一個能讓此類商業交易達成的公平環境。」

下載《Engaging with Music 2021》在這裡

在這裡下載隨附的圖表

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IFPI releases Engaging with Music 2021

Fans around world are listening to more music – 18.4 hours (368 three-minute tracks) weekly

Fans enjoy music in more ways, as labels’ innovation drives excitement and diversity of music

Use of unlicensed music remains issue harming creators, continues to evolve

21st October 2021 – IFPI, representing the recording industry worldwide, has today released Engaging with Music 2021, measuring how 43,000 people across 21 countries – the largest study of its kind – engage with music.

Report highlights include:

• Around the world, music fans are enjoying a rich and diverse mix of genres. In addition to well-known popular genres, well over 300 different genres were named by at least one person in the 43,000-person study as music they typically listen to, including gqom, axé, and hokkien song. This reflects the rich, diverse, and highly competitive music landscape fans now enjoy around the world.

• Engagement is fuelled by music fans’ increasingly rich experiences, with music driving innovations such as short form video, livestreaming, and in-game experiences. 68% of the time spent on short form video apps involved music-dependent videos such as lip syncing and dance challenges. Furthermore, one in three (29%) said they had watched a music livestream such as a concert in the last 12 months.

• Time spent listening to music is up globally. Fans are enjoying more music today than ever before, on average spending 18.4 hours a week listening to music (up from 18 hours in 2019) – the equivalent of listening to 368 three-minute tracks.

• Driven, in part, by record labels’ investment, engagement with streaming – particularly subscription audio streaming – continues to grow, demonstrating increasing value to fans. Time spent listening to music through subscription audio streaming grew 51%, as music fans continue to embrace streaming for the access and autonomy it provides to choose the artists and the music that they love.

• Music makes a powerful contribution to wellbeing, providing comfort and healing to many – especially younger people – in challenging times. 87% said that music provided enjoyment and happiness during the pandemic. 68% of 16-19s said new releases from their favourite artists helped them during the pandemic.

• Music is central to what people enjoy about listening to the radio. 74% listen to the radio mainly for the music and 73% tune in to their favourite radio station because of the music it plays.

• The availability of unlicensed music remains an issue for the music ecosystem and the threat continues to evolve. Almost one in three (29%) of people had used illegal or unlicensed methods to listen to or download music, and 14.4% had used unlicensed social media platforms for music purposes.

Frances Moore, IFPI Chief Executive, said: “Engaging with Music 2021 tells the story of how fans around the globe are connecting with the artists and music they love in ways never before imagined, with the rapid emergence of short form video, livestreaming, and in-game experiences, all enhanced by people’s love of music.

“Record companies have enabled artists to develop their vision, licensed an abundance of music tracks to a multitude of platforms, and harnessed new technologies to pave the way for music fans around the world to connect with artists in these growing, and exciting ways.

“The freedom of record labels to license music to these new and immersive experiences is crucial to the future growth of the entire music ecosystem.  We are campaigning worldwide to ensure governments maintain or implement a fair environment in which such commercial deals can be made.”

Download Engaging with Music 2021 here

Download the accompanying infographic here

 

ENDS